Today's Wall Street Journal has a great article about how scented bowling balls are all the rage amongst hard core bowlers.
snip:
"The couple next sniffed a ball perfumed in strawberry ... Ms. Gonzalez liked that one, too, but after sampling other balls smelling of amaretto and banana, she wound up buying a $139 ball that had cinnamon-apple fragrance."
AP has another story: MAKING SCENTS by Carrie Antlfinger.
amazing how innovation can breath life into a staid product line...
