Superficial people are low value-add. They tend to be takers more then givers and seem to follow the latest trend more than an internal compass.
Three of the things that superficial people use to make judgments about other people:
cars, watches, and shoes
That's right. They tend to look at the car you drive, the watch you wear, and shoes you walk in. This is especially true for men.
So if you drive a $100K red sports car, wear a $4000 watch and $700 shoes, you'll likely be targeted by superficial people. If you are the exact same person, but drive a $20K car with a $20 watch and $100 shoes, you will likely not be targeted by superficial people.
So … what is it worth to you to not be on the superficial hit-list??