Why Not? by Barry Nalebuff and Ian Ayres
every entrepreneur and inventor should read this book. it is short, quick, and filled with items to make you think ... literally. the book really helps you think through problems and come up with unobvious solutions. i highly recommend it.
I met Barry Nalebuff at a Renaissance Weekend a few years ago and have just now gotten around to reading Why Not. that is definitely my loss. i should have read it earlier. especially since i loved Co-opetition, Nalebuff's first book.
summation: read this book. it is a goodie.
